Tori Kelly - alive if i die. An exclusive performance for Vevo.
When a new song feels familiar to the ear upon the first listen, you know there's plenty of craft at work. Time and again, this is a trick that Tori Kelly pulls off quite gracefully. Ever since 2016's 'Unbreakable Smile' album, the songwriter has delivered a parade of titles that feel simultaneously fresh and familiar. That massive Ed Sheeran collab, the gorgeous "Should've Been Us," the passionate duet with Kirk Franklin - they're rock solid and super catchy, turning listeners into fans and fans into zealots. Once you're rolling with her, you're pretty much rolling forever. The songs on her new 'tori' EP boast the same signature craft, even as the adventurous singer leads us through some novel new territory, such as the enticingly progressive moves of "young gun" and "cut." Produced by Jon Bellion, the tracks bump up Kelly's R&B vibes, and with an athletic voice like hers, that's a realm in which she can feel at home. Great beats, daring vocals, solid tunes - 'tori' is a nice step forward. It's always been a pleasure to watch our 2015 LIFT alum in performance, and her visit to our studio proved she still comes on strong. Check “shelter,” “alive if i die,” and “missin u - r&b edit” and let us know if you agree in the comments.
Watch music videos by Tori Kelly: https://www.youtube.com/channel/UCNLYWcjPSuSrKDOmySRPWWg
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Watch music videos by Tori Kelly:
Executive Producer: Chris Pereira
Director: Seth Halter
Creative Director: Liz Hart
Producer: Lola Gatti
Production Designer: Tyler Jensen
Director of Photography: Tristan Gramling
Editor: Andrew Ros
Senior Manager, Post Production: Dominic Siri
Music & Talent: Annie Shapiro + Gabby Prisciandaro + Sam Mackoff
#ToriKelly #aliveifidie #Vevo
http://vevo.ly/jyGrQE
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